Brand building- Giving back helps!

  1. Build your Brand by Giving Back

Cause Marketing is very common with savvy retailers.

From donating dollars at the cash register of the grocery store to support the children’s miracle network to buying pink products to support Breast cancer research, many companies have tapped into the art of building their brand without discounting the pair products.

As a dentist, Giving back always rejuvenates my passion for dentistry and the feeling that I can make the world a little better for someone else. It removes any inhibitions about financial gain and reminds me of why I became a dentist in the first place. It’s a real humbling but very gratifying experience. And it ends up being really great for the bottom line as well!

Here are 6 reasons why you should consider giving back:

  1. You’ll be able to use the charitable deduction on you income tax
  2. It’s an easy way to get the word out and promote your practice.
  3. It’s a great place to network with other small business owners
  4. Creates a sense of unity within your team
  5. Creates opportunities for your practice to be recognized
  6. Gives you a sense of pride and accomplishment

There are so many ways to give back; sponsor a local sports team, a charity event or offer your services pro bono to the needy or less fortunate, whatever you decide, know that the  act of giving back to your community will eventually expand the coastal lines of your business and remember everyone deserves a smile.

Till next time,




Read More