Brand building- Giving back helps!

  1. Build your Brand by Giving Back

Cause Marketing is very common with savvy retailers.

From donating dollars at the cash register of the grocery store to support the children’s miracle network to buying pink products to support Breast cancer research, many companies have tapped into the art of building their brand without discounting the pair products.

As a dentist, Giving back always rejuvenates my passion for dentistry and the feeling that I can make the world a little better for someone else. It removes any inhibitions about financial gain and reminds me of why I became a dentist in the first place. It’s a real humbling but very gratifying experience. And it ends up being really great for the bottom line as well!

Here are 6 reasons why you should consider giving back:

  1. You’ll be able to use the charitable deduction on you income tax
  2. It’s an easy way to get the word out and promote your practice.
  3. It’s a great place to network with other small business owners
  4. Creates a sense of unity within your team
  5. Creates opportunities for your practice to be recognized
  6. Gives you a sense of pride and accomplishment

There are so many ways to give back; sponsor a local sports team, a charity event or offer your services pro bono to the needy or less fortunate, whatever you decide, know that the  act of giving back to your community will eventually expand the coastal lines of your business and remember everyone deserves a smile.

Till next time,




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There has been a lot of talk about women empowerment that it has begun to sound like a cliché. While I believe that the traits of leadership (capability, ability and right attitude) are not gender specific, we still exist in an ecosystem that remains unequivocally male-dominated. To close the gender gap in leadership, there has to be a conceited effort to encourage women to take leadership roles; Women have to be consciously empowered and consciously empower other women. Empowerment is the ‘can do’ factor; Going from ‘I cannot’ to ‘I can’. It is a marriage of self-awareness to education and experience and I believe that the future is FEMALE. So how do you navigate a path to leadership amid obstacles?



Difficult situations seem to elicit platitudes and clichés: “What doesn’t kill you makes you stronger”; “If you’re given lemons, make lemonade”; “When the going gets tough, the tough get going. In both my personal and professional life, I have found that every time I’ve been in a really tough spot, rather than just ‘making it through,’ I used those times of adversity as points of leverage to become clearer, stronger, more open – more who I wanted to be. Acknowledge the uphill battle- Know that growth is not always easy. Adversity makes you stronger, it builds character and resilience


Align yourself with people you respect in your field. Entrench yourself in a community with like minds that challenge you. Once you find your network of supporters, don’t be afraid to ask for what you really need from them.

“People are more likely to jump in if you are specific about what you need them to do,” added Swartz. If you don’t ask, you won’t get.”


Find your talent, see your potential and take yourself seriously. Hard work helps us to develop self- discipline, dedication and determination.

“Don’t be afraid to stand out, be fearless and don’t just lean forward, but plunge ahead,” said Rosen Kitchens. “Playing it safe doesn’t lead to real success.”


Till next time,


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Hello World I’m Dr. Jumoke

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